Jayapriya Vasudevan has more than twenty years experience of working in publishing, during which time she has worked in virtually every area of the business. From editing and event management to sales and distribution, she has ‘done it all.’  With a partner she set up India’s first bookstore café in Bangalore.   
In 1997, she decided to use her years of experience in publishing to set up Jacaranda, India’s first ever literary agency.  She went on build up an impressive list, working with distinguished authors such as Nisha Susan, Tiffany Tsao, Suchen Christine Lim and Lisa Ray.
Following a stint living in Beijing, where she continued to develop her list, Jayapriya moved to Singapore in 2006.  Here she set up Books@Jacaranda Literary Agency.  She moved on to live in Nairobi and has recently moved back to India. Over the years the agency has grown and now represents an exciting and diverse list of authors from Singapore and across South East Asia and beyond.  Jayapriya has spoken at literary conferences all over the world, from Istanbul and India to Manila and Singapore, to London and Frankfurt. 
She is passionate about the visual and performing arts, about books, travel, animals and people.
Jayapriya was the Festival Director for 2017 and 2018 Times Lit Fest in Bangalore.